Flagship innovation
Nandiya Bread.
A loaf of bread embedded with funeral cover benefits — combining daily consumption with financial inclusion.
Key features
A staple that protects.
Affordable, accessible and built for South Africa's mass market — with financial protection baked in.
- Affordable staple product
- Includes funeral cover up to R10,000
- Targets underserved consumers
- Door-to-door agents
- Call centre sales
- Retail & forecourt partnerships
More than a loaf.
Commodity → product
Converts a daily staple into a value-added financial product.
Daily engagement
Drives habitual purchase and customer loyalty.
New income streams
Creates incremental revenue for retail partners.